Sure Story Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

580 Fifth Avenue, Suite 1818, AIB Express, New York, NY, 10036, United States

Your personalized Yes Box includes:

1/ Your future ring

A high resolution model of your design so you can feel for comfort & style. The only way to see the proportions of the setting and stone is on your hand. Customize your ring your way in our online design studio. With over 1000 possible combinations, there's something for every personality.

2/ Ring Size Gauge

Add important information here

Add important information here

3/ Carat Weights

Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

Just follow these easy STEPS

  • Design


    Choose a ring style you love and make it your own.


    *Refunded after you’ve confirmed receipt of the real ring.

  • Order your YES BOX


    We’ll send your personalized Yes Box so you can try on a 3D printed

    model of your design.

    *Refunded after you’ve confirmed receipt of the real ring.

    *Refunded after you’ve confirmed receipt of the real ring.

  • Get it right!


    In his own time, he’ll surprise you with a the real ring. You won’t see it until he’s down on one knee.

    *Refunded after you’ve confirmed receipt of the real ring.



Based on 795 reviews
Sure Story
Lee Cox
She loved it

Sorry it took so long to review, but I had to wait until I popped the question. She was ecstatic and thinks it is the prettiest ring she's ever seen. She shows it to everyone, and not just to say we're engaged. She just likes to show it off, which makes me happy. The ring is even better than I expected. Thank you, Sure Story!

Sure Story
Evan Hamilton
Look no further!

This was by far the best experience I had ring shopping! They designed and crafted far beyond what I could have hoped for!

Sure Story
Fernando Botello
Perfect and Simple!

If I could grade the product with a letter it would be A++++++++++++. Received the ring immediately! Fast shipping and came in a beautiful box. The ring itself is pure, simple and so elegant. My fiance LOVED IT! I will definitely buy again from Sure Story. I am looking forward in purchasing our wedding bands very soon! Thanks, Sure Story!

Sure Story
Jeremy S.

The ring I purchased is amazing.... simply put, the website cannot do it justice and in person it is beyond belief beautiful. Thank you so much for the assistance on the phone with picking it out, and with everything overall. I am 100% satisfied and am picking out our wedding rings to match. I will definitely be a returning customer for life. Sure Story is fantastic and simply amazing! Thank you for this beautiful ring that has changed my life (she said YES!!!!).

Sure Story
Rose-Marie M.
Loved the ring!!!

This ring is absolutely stunning!! The diamonds are flawless and quality is superb! I've gotten so many compliments on how pretty and unique this ring is.
Highly recommend doing business with!!

Sure Story
Absolutely stunning

This ring is absolutely stunning. An amazingly beautiful ring. The stones are set to perfection. The color and shine are breathtaking. I am so happy with this purchase from Sure Story. The size is a perfect fit and the band is substantial to be worn alone. The customer service was great from beginning to end and a follow up to make sure that I am happy with my purchase. Thank you Sure Story and staff. I look forward to my next purchase.

Sure Story
Simply Perfect

Everything about this ring is amazing. The prongs are delicate but secure, showing off the dazzling diamond. A beautiful ring. Thank You!

Sure Story
Steven Riddell
Purchase of 1 1/2 carat solitaire

Bought a beautiful 1 1/2 carat solitaire engagement ring for my fianc just before Xmas. She absolutely loved it. The diamond is stunning, and clear. Heidi was extremely helpful and went out of her way to sort everything out for us during the purchase, from choosing the right diamond right through the process up to delivery.

Sure Story
My wifes ring

Beautiful ring, well made, i received a very good service, where we discussed upgrade options, and everything went as smooth sailing. I will be buying from Sure Story again and again, they are my prefered jeweller.

Sure Story
5 Stars

My fianc and I purchased my engagement ring from Sure Story in August last year. We spent a lot of time researching diamonds and comparing the designs we liked. Simon's assistance was absolutely invaluable and he was more than happy to answer all of my questions. My beautiful engagement ring arrived very shortly after, and it was perfect - even better than it looked on the site. I recently had it valued by an independent jeweller, and the valuation came back at much more than we paid for it - so real value for money. We were so happy that we also purchased my wedding ring from Sure Story and will be purchasing my eternity ring next year also.

Sure Story
Solitaire diamond ring 1.00 ct

A beautiful ring well worth the money stone fabulous gold fabulous altogether beautiful would buy again with confidence arrived very quickly as stated thank you Sheree Odiz

Sure Story
Amy Baker

This ring is GORGEOUS! It was everything described and more. I adore this ring! The customer service was exceptional- a wonderfully smooth transaction all around. I would HIGHLY recommend Shiree and the amazing jewelry for it's exceptional quality and beauty. 5 stars indeed!

Sure Story
everything i expected

beautiful antique style engagement ring, fast delivery, great customer service. i have and will continue recommending Sure Story to folks looking for stunning and elegant jewelry...

Sure Story
Max Torres
My fiance is very happy with it

The ring is beautiful, my fianc is delighted, the customer service was great, Shiree did EVERYTHING to make the shippment happen on time and I a very greatful for it, I recomend this store :)

Sure Story
Mr M.
A* Customer Service

Just wanted to let you know that I recieved the ring today, I'm absolutly over the moon with the way it turned out, can't express to you how happy I am!
Thanks again, Mike.

Sure Story
The best of the best

The ring and design is beyond words. Every space is designed with amazing bling and with the box and packaging I have never seen such detail, I highly recommend to purchase from Shireediz and living in Manhattan N.Y. I have shopped the diamond district and this is equal or superior, so purchase with confidence.

Sure Story
Brian A.
Frosted Princess diamond engagement ring.

My new fiance has always been a huge fan of Sure Story. I was initially apprehensive about making a purchase like this online without first seeing the product. No regrets. The ring is beautiful beyond my wildest expectations. I'm sure that I will do business with them in the future. Thank you Shiree! ::)

Sure Story
Mario Ward
1ct yellow gold ring

beautiful ring i purchased this almost two years ago for my wife and it still sparkles like the first day i bought it

Sure Story
Suleman S.
1 carat Diamond Engagement Ring

Beautiful and elegant ring well worth the price. I have bought many times from them and they always meet my expectations.

Sure Story
Michael C.
Excellent product, delivered very fast

I bought a 1 Ct, F, VS2 engagement ring from Shiree and it's a beautiful thing. Most amazing was the price, excellent value for money even after paying import duty to the UK. Thank you.

Sure Story
Danielle R.
Yellow Gold Solitaire Ring

I really love the ring! It looks very exclusive and the stones sparkle in the light. In addition to that good and fast communication.

Sure Story
My Diamond Treasure

I have bought a beautiful diamond ring. Excellent customer service, flexible payments and uncompromising quality.

Sure Story
Kenny Starling

Best service I've ever had, the product was beautiful!

Sure Story
Karine B.
Magnificient ring

I have the privilege to own a Sure Story design, and it's just beautiful, not much words can be said anymore. It is just perfect. I love everything about it, the stone, the setting but the best of all was the customer service.

Sure Story
Matthew Johnson
Simply amazing

This experience was flawless and so well orchestrated. The communication from the employees and designers here is top notch. Everyone was so friendly, accommodating and patient with me while I was stressing out making sure everything was perfect for my now fiance. She LOVES the ring and so do I! I couldn't be happier and I am so glad I came here to buy the one ring she will have for the rest of her life. Thank you everyone!